Skip to content
Book a call

Director-led. No account managers.

Case studies. Real tradies, real numbers.

The system has put more than $20M worth of projects into client pipelines across Australia. But a number only means something next to its starting point — so every case here shows where the client began.

From

Word of mouth only

To

$1M in extra projects

from an $8K ad spend

  • Ad spend → projects: $8K → $1M
  • Team: Hired 3 to keep up — 2 on the tools, 1 in the office
  • In his words: “Around a million bucks. Well worth it.”
Renovations & extensionsBendigo, VICFull case study
From

Referrals from land sellers

To

336 of his own leads

at a $53 cost per lead

  • First 10 days: 23 leads at a $28 cost per lead
  • Team: Doubled — and Billy's off the tools
  • Now: Hiring on-site and sales leads to keep the growth going
New home builderMelbourne, VICFull case study
From

Radio ads and word of mouth

To

$350K in pool installs

in 4 months

  • Ad spend → installs: $1.7K → $350K
  • Pipeline: Booked out 4 months in advance
  • The owners' time: Anthony stepped back to manage part-time
Pool installationMildura, VICFull case study
From

Supplying fixtures and fittings

To

$2M+ quoted in 5 months

213 leads at a $31 cost per lead

  • Leads: 213 in 5 months
  • Cost per lead: $31
  • Quoted: $2M+ in projects
Kitchens & bathroomsMelbourne, VICFull case study
From

Subcontractor work only

To

280 of his own leads

in 3 months, at under $8 a lead

  • Leads: 280 in 3 months
  • Cost per lead: Under $8
  • Demand: Ads turned down — too busy
Landscape constructionMelbourne, VICFull case study
From

Referrals, spread across every trade

To

$150K in bathrooms

in 8 weeks

  • Bathrooms won: $150K in 8 weeks
  • Still in play: Another $200K quoted and in follow-up
  • His time: On the business, not just in it
Bathroom renovationsMelbourne, VICFull case study

5.0 from 6 reviews.

“Minus Media has been exceptional to work with. After signing up with other agencies and getting burnt I lost faith, until I meant Nick from Minus Media since signing up with minus media in the first 2 months we have generated over 90 leads. I had to ask for them to slow it down because we can’t keep up. Nick goes above and beyond to help even after the lead generated with follow-up calls and other marketing needs.”
SLE Kitchen & Bathroom
“Had a great experience working with Nick from Minus Media on our Meta ads. The team was easy to deal with, clear in their communication, and very strategic with their approach. They really understood our goals and built campaigns that delivered solid results. Highly recommend them to any business looking to improve their lead generation through Meta.”
Jeffrey Moorghen
Read all 6 on Google

Book a call. With Nick, not a sales rep.

A free 15-minute roadmap call, straight with Nick — no pitch deck, no hand-off. Here's exactly what happens on it:

01

We look at how jobs reach you now — ads, referrals, platforms, all of it.

02

You see the 7-Figure Tradie Scaling System mapped to your business, and what it costs.

03

You decide. No follow-up sequence hounding you if it's a no.

Book a callBuilding & renovation businesses, Australia-wide.