New home builder, Melbourne, VIC.
New home builderMelbourne, VICat a $53 cost per lead
From
Referrals from land sellers
To
336 of his own leads
at a $53 cost per lead
Where they started
Billy builds turnkey homes in Melbourne's greenfield suburbs — which meant lead flow depended on referrals from the people selling the land, with seasonal swings he couldn't control. He wanted stable, predictable growth and a bigger team.
What we built
We spent weeks with his team identifying the audience — first home buyers — and what actually motivates them, then covered every angle with a broad set of ads and doubled down on the winners. A CRM took the manual follow-up off his sales team's shoulders.
The numbers
First 10 days
23 leads at a $28 cost per lead
Team
Doubled — and Billy's off the tools
Now
Hiring on-site and sales leads to keep the growth going
