Minus Media is a marketing agency for home builders, renovators and tradies. We put you in front of the right homeowners and give you the full system to turn them into signed jobs — ads, sales assets, CRM and follow-up, built and run for you.
Trusted by trade businesses across Australia
Don't take it from us — here's Tom, a builder in Bendigo, telling it himself.
Every word below is verbatim from Google — go check. Full case studies are being written up with clients' permission. This page is built for proof to keep landing.
“Minus Media has been exceptional to work with. After signing up with other agencies and getting burnt I lost faith, until I meant Nick from Minus Media since signing up with minus media in the first 2 months we have generated over 90 leads. I had to ask for them to slow it down because we can’t keep up. Nick goes above and beyond to help even after the lead generated with follow-up calls and other marketing needs.”
“Had a great experience working with Nick from Minus Media on our Meta ads. The team was easy to deal with, clear in their communication, and very strategic with their approach. They really understood our goals and built campaigns that delivered solid results. Highly recommend them to any business looking to improve their lead generation through Meta.”
“Nick was fantastic and incredibly helpful and a pleasure to deal with. With his hard work and knowledge he was able to help promote and boost my business and help grow my clientele. Highly recommend Nick and his services”
“Great customer service! Have already recommended to a friend.”
Lead flow's a rollercoaster — flat out one month, dead quiet the next.
You've been burned by an agency before. Big talk, lock-in contract, nothing to show for it.
HiPages and word of mouth only stretch so far.
You're pricing jobs for tyre-kickers who were never going to sign.
Someone with worse work than yours is winning better jobs.
None of that is a you problem. It's a system problem — and a system problem is fixable.
Three parts, one job: more of the right work, won more often. Simple enough to repeat to your business partner over smoko.
Trust-building ads, scripted and filmed with you and your best work — so homeowners who value quality over price see you and reach out directly.
Sales training, scripts and professional assets — capability statements, quote proposals — so when homeowners compare options, you're the obvious choice.
A full CRM with instant lead alerts and automatic follow-up, Google reviews collected on autopilot, and help hiring when the work outgrows your team.
Backed by a performance guarantee.
The short version: if you're not making money, we're not making money — so our incentives stay lined up with yours. Book a call and we'll talk you through how it all works.
Spoken to camera, filmed with real tradies, scripted and edited in-house — the ad that brought you here came off this exact production line.
Every number here belongs to a real client — where they started, and what the system made them.
Radio ads and word of mouth
$350K in pool installs
in 4 months
Subcontractor work only
280 of his own leads
in 3 months, at under $8 a lead
Minus Media is director-led, and that means something specific: I stay across every account — the strategy, the creative, the numbers — and when you call, you get a decision-maker, not an account manager reading from a dashboard.
We only work with building and renovation businesses, because specificity is the whole advantage — every campaign we run teaches us something your next campaign benefits from.
If that sounds like the opposite of the last agency you dealt with, that's the point.
— Nick Politakis, Director
A free 15-minute roadmap call, straight with Nick — no pitch deck, no hand-off. Here's exactly what happens on it:
We look at how jobs reach you now — ads, referrals, platforms, all of it.
You see the 7-Figure Tradie Scaling System mapped to your business, and what it costs.
You decide. No follow-up sequence hounding you if it's a no.